Any non-football supporter could be
forgiven for thinking this Soccer World Cup was all about the money. The news
has covered how three African teams threatened various strike actions unless
they were paid their cash bonuses up front; the fact that the four top paid
players on the German team earn more than the entire American team combined;
and that the final took place between two of the three wealthiest teams in the
World, to name just three examples.
Does this mean that at the end of the
day motivation is all around money? I would suggest not, particularly when you
consider that other headlines included Greece’s team declining their bonuses to
build a player centre for current and future footballers to improve their
skills; there were rumours of Algeria donating their bonuses to the poor in
Gaza and German player Mesut Ozil donated his bonus from winning the World Cup
to help pay for the surgeries of 23 Brazilian children in need..
So what then motivates the best of
teams to come together and perform at crunch time? Sure, your staff members
show up for a salary, but what do they stay for? Is it all about the promise of
a fat cash bonus as was the case with the African teams? Or can you motivate
with growth and development, with belief and loyalty to your company, as was
obviously done with Greece? Or by building a team that works together and for
each other until they are of one mind, like Germany? Or do you get yourself
exceptional individuals who can do it all, like Brazil or Argentina?
Let us look for a moment at the World
Cup champions, Germany. Their management seem to have found a way to combine
all of these motivational elements along with their strategic planning and
training. The team is paid well, it is made up of high value specialised
players, the bonuses promised were more than fair, they have spent the past two
years training intensively together with this singular goal in mind. A dash of
national pride and the opportunity to be the first European team to win the
World Cup on South American soil, and Germany played exceptionally well and few
would disagree that the best team throughout the tournament won.
At the end of the day, how you manage
and motivate depends on your goal as a company. You have to decide whether you
need a team or a loose group of experts, whether you need regular short term
goals met or if you are working towards one big one. One clear lesson from the
World Cup is that you need to invest in building the team you need.
*As published
in Accountancy South Africa magazine in August 2014
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