This century has only
just become an adult, but has managed to fit in an unprecedented amount of
upheaval and disruption. From the September 11 attacks in 2001, through various
wars, natural disasters, disease outbreaks and the global financial meltdown
and subsequent debt crises. We’ve seen the launch of Facebook, YouTube and the
iPhone – and that is just the tip of the technological iceberg that arrived on
the scene. Then this year we’ve seen GDPR land, and the Brexit pendulum
continues to swing causing the pound to see-saw. And all of that against the
backdrop of a Trump presidency that continues to sow uncertainty on a global
basis.
Is it any surprise
that you might hear the sound of drawbridges being pulled up across the
corporate world? Are you feeling the pinch as budgets are being tightened,
again, as senior management doubles down on a strategy of retreat, keep your
head down, and don’t do anything even vaguely out of the ordinary.
I’d say at
this stage we should be used to managing our way and driving our business through this level of global and local disruption and
change. We’ve been riding this wave for a while now, and it doesn’t seem like
it’s dying out any time soon. We should accept that these
crises are becoming the norm and that we need to find a way to navigate through
them that positions us for growth and not decline once we emerge on the other
side.
But still, too often
the tendency will be to batten down the hatches.
For financial managers
this usually means, tightening up on expenses. Actually, that’s putting it
mildly. Control gets ratcheted up to 11 and expenses get put under the
microscope. Makes sense, right? Actually, not at all, so it’s worth revisiting why
this is a very bad idea.
Don’t be tempted to micromanage your way through tough economic patches
One of the most fascinating effects of a
recession, or other financial turmoil, is that fear and panic turns leaders,
who previously saw their people as valuable team members, into autocrats who
fixate on targets and are oblivious to everything else. As a result, spending
becomes lean and managers turn into checkbox-ticking watchdogs.
It doesn’t take a HR guru to tell you that
this is almost always counterproductive. This is the best way to demotivate a previously
well-functioning team, and, demotivated employees are less efficient than their
counterparts. I’m not suggesting adopting an indulgent approach when it comes
to budgeting and expense management, but to rather take a smart approach.
Instead of tightly controlling your managers,
give them control over their individual budgets. After all, only the manager
really knows what costs can be effectively cut without having unfortunate
consequences down the line. The way to do this successfully has two parts.
First, ensure your vision and strategy is both inspiring and realistic, so that
the people tasked with implementing it are convinced by it. Next, ensure there
is a central, user-friendly space where information can be stored and easily
accessed and shared. This probably does not look like an organisation-wide ERP
system, which are often too complex for managers to understand. Inevitably
misinterpretations arise, or the managers develop a parallel system of their
own, somewhat flawed, and definitely out of date, spreadsheets.
Empower your managers with actual performance data
that relates to their budget on a daily, not monthly basis. Information is
transformative – it is persuasive, it inspires action and it clarifies goals
and expectations for everyone. If you want your staff to pull together as a
team, especially in tough times – equip with them with the right tools and
information to do their jobs.
Now, your team will be empowered to make the
decisions that only they are in a position to make, but you still have enough
oversight to keep a close eye on the overall financial health and spending of
the company. And then, despite any downturn, you’ll have happier, loyal
employees; a clear picture of where you are in the world; and the confidence to
lower the drawbridge and engage with the world, while your competitors are
nailing the shutters into place and becoming a distant memory in the market’s
mind.
As published in Accountingweb - September 2018